How to sell your Freelance Services and NOT die trying
I came to talk to you about how to sell your freelance services and not die trying. It is true that in the last few years, before the crisis began, it became very fashionable to say that people worked as freelancers, that is, on their own. Whether it’s doing web sites, graphic design, SEO auditing, or any other type of service that serves to enhance any point of a company or organization.
I think that this term has become too generalised, and that we really no longer know how to differentiate between a freelance service, a freelancer, or any job that involves performing a service for a company.
Therefore, throughout this post I will detail what it means to be a freelancer, and give you at least 6 keys that will help you sell your freelance services on the web and offline. So that people know the work you do and you don’t faint in the attempt.
A freelancer (pronounced”frílans”) is a person who works independently, performing jobs as a self-employed person, and thus allowing him to develop in his professional sector, generating enough money to be able to live from his own work. People who are freelancers do not have fixed work schedules, but adapt to the needs of the clients they work with, with the aim of improving their income and those of the client. The Freelance Services are established contractually, making it clear how much time they will spend on each client.
What is a freelance service?
A freelancer or a person who performs freelance services, even if Wikipedia says otherwise, is a self-employed person. It provides services for third parties, whether they are companies or other freelancers, and they normally charge a fee based on the results depending on the hours that this takes them.
I also have to say that I believe that freelancers are more oriented to creative work. To open a debate, I’m asking you.
Are these freelance services performed by a person hired to unblock the pipes in your home? for me no, but I have read in many post on the internet that a freelancer is any type of person you hire on a temporary basis to perform a certain service for you and without the two parties entering into an obligation or an employment relationship that goes beyond that service that you just did.
What do you guys think?
After opening a little debate with the previous question, I’m going to explain the six keys that have helped me to sell my freelance services, and start generating my first income in less than 3 months.
More than giving advice, I will tell you my personal experience, the things I have done that have helped me to see results in a short period of time.
6 Tips for Making Money Selling Freelance Services
Here are the 6 main tips I have followed to start making money online. The truth is that we often think it is impossible to make money from home as a freelancer, but it is relatively simple.
Create a Blog
The freelance world is closely linked to Social Media and Digital Marketing.
And in Aula CM they taught me that if you want to be something in the online world it’s mandatory, or almost mandatory to have a blog.
Why a Blog?
People who want to hire you will come to see your services on the Internet. That is why it is essential to have an online support where you can write about the topics that interest you and believe that your customers can help them. Generate valuable content and get your web traffic in. After all, it will be your window to the world.
Share Your Own Professional Content
Don’t be a clone, another clone, another clone, another clone…
We all have a personal brand, something that makes us different from everyone else, and that’s what your content has to reflect. Try to bring something to the people who read you. Don’t sell them directly, but write something that you think your audience can use in their daily lives. This is essential if you want to sell your Freelance Services.
This way, even if you think it’s not directly benefiting you, you’re keeping the mind of the consumer, or your readers, in a way that if in the future they need any service that you can provide, they won’t hesitate to come to you, as I said in my last article of“51 Strategies for your Content Marketing“…:
Get subscribers to your website
This is the most important point when it comes to getting customers for your freelance services. It is essential that you create a community of people around your website and your blog. These subscribers are people who come to you, not customers you have to go and get them. They are people who are interested and interested in your subject matter, so you have a very high conversion rate.
The other side of the coin is that many times getting these subscribers is no easy task. You have to provide them with a benefit to leave you their data and allow you to send them your newsletters periodically. But I’m going to give you some tools that work for me to provide them with the benefit of leaving you their data.
After all, Digital Marketing, Social Media and the Freelance world is an exchange of goods between people. The main tools I use to get subscribers are:
This 100% Spanish tool, besides giving you free SEO analysis of your website, gives you the possibility to offer them to your potential clients through “Lead Capture Banners”, giving your users who subscribe to your Blog, a Personalized and Premium SEO report as a thank you for having left you their data.
I have the Premium account, although before I used the Free account to analyze my Web and my Twitter, when they took out the new Lead Capture tool I was upgraded to the Premium account, I gained a lot of subscribers and I think the ROI was positive. Of all the tools I use on a daily basis, MetricSpot is among them. I wouldn’t recommend it if I didn’t really think it was good.
If you want to do me a favor and you are thinking of signing up for the Premium account I leave you my Affiliate link, you know…. You have to fill the fridge.
This tool, very famous in the Social Media sector, is one of the most used to create free Newsletters. It also allows you to insert banners to attract subscribers that easily link to your website.
The problem I see with respect to the previous one, is that by itself, it does not allow you to offer the subscriber anything when it comes to providing contact information, so many times, the reader does not get any benefit, read the article and leave without leaving the mail.
But here’s the best part: MailChimp supports many lead capture tools. Like, for example, MetricSpot or Sumome.
This tool is similar to MetricSpot, which is different from the previous one, which offers you the possibility of giving the client a Premium SEO Report, this tool only leaves you the option of offering a Guide or E-Book that you have made, in the call to action.
Conclusion: If you have time to make Guides or Ebooks, that’s fine, but all Bloggers know that what we don’t have left over many times is precisely that… Time!
This tool is the same as Sumome’s, it does an SEO report of your website in a simple and fast way. The problem with it is that it is a basic tool, which, compared to the others mentioned above, in my opinion falls a little short. It also does not allow you to capture leads through banners, not analyze Twitter accounts.
Promote on Social Networks
Make yourself seen by the world through the Internet. And the best way to achieve this and reach your audience today is through Social Networks. Take care of your personal brand and publish your Blog works on the Net. Before you start creating an audience, define very clearly the target you want to focus on. It has to be people with your tastes and affinities, as you will get a higher conversion rate. A graphic designer does not like the same things as a magazine editor, for example.
Little by little if you do original things you will see how people start to share your work and spread your content. Companies will start contacting you asking for your services.
The speed of this process depends on the hours you spend on it. Go for it! You’re almost done with the clues on How to sell your freelance services.
Once you have an audience, and you are getting jobs related to your sector, it is very important that you get in touch with people in your work environment. To do this, you can attend fairs or talks where other freelancers can share their experiences and knowledge.
Events like this, besides enriching you professionally, are a good place to establish human and commercial relationships. This way, if a person in the future needs some freelance service that you offer, you have a better chance that another professional will recommend you. The more people you know about your sector, the better.
Finding a job and selling your services as a freelancer is often complicated, but all these tips have helped me get companies to contact me for jobs. And all in less than 3 months!
The truth is that it has taken me a long time that I have had to scratch from my weekends, and it also requires effort and perseverance when it comes to publishing and taking care of your personal brand, but you can speed up the process if you want to. When you do something you like, it’s really much more enjoyable to work.
Charges per hour worked.
You’re independent. You set your own schedule and you don’t have to put up with bosses.
You can work from home.
If you are a good professional you have a better chance of making money.
By working on what you like, you acquire skills faster.
When you’re paid per hour worked, you don’t get paid if you don’t work. That’s why it’s important to comply with the key points of this Post.
You are responsible for your own expenses. These costs must be taken into account when concluding a freelance contract with a company.
The hustle and bustle of having to find work and move around to make ends meet, many times until you make yourself known, can be hard.
Job and future uncertainty. The biggest risk is that your work can be cut at any time. A bad recommendation from a company you worked with, or any other factor can alter your salary, so it is important to have a mattress saved, in case you have any inconvenience of this kind.
Finally, to take into account that freelance work is not for everyone, self-employment is a big change for people who are used to the comfort of business and a fixed salary.
But I certainly recommend that people be encouraged to break down the barrier of entrepreneurship, as it may be one of the best decisions you’ll ever make in your working life.
Plan and motivate yourself. Being able to be independent and capable of putting your personal skills into practice can be financially and personally rewarding.
And this is coming to an end, people, we won’t see you in the next Post. Don’t forget to comment if you like me or to leave any opinion, you know that we all contribute.
Hacker. Flying high with my personal best. Marketing Specialist. Providing Social Media Content and Strategies in the Digital Marketing world.